VPD brings proven strategic communications solutions and rigor to the challenges facing the U.S. Department of Health and Human Services (HHS). As an organization dedicated to preserving and enhancing the physical, mental and emotional health, prosperity, and well-being of all people, VPD is a trusted partner to the HHS Administration for Children and Families, Office of Planning, Research, and Evaluation (OPRE), Office of Family Assistance (OFA), and Office of External Affairs (OEA). VPD understands that by producing and disseminating evidence to inform the development and design of HHS social policy programs, we enable policy makers and officials to understand the needs of the populations they serve, and the effectiveness of program approaches to supporting these populations.
VPD supports the design of dissemination strategies and implements techniques to build stakeholder awareness of OPRE’s research, to include such initiatives as the Pathways to Work Evidence Clearinghouse, and the Building Evidence on Employment Strategies for Low Income Families project. On the Pathways Clearinghouse project, VPD served as a thought partner to help OPRE and its partners develop and oversee a communications strategy that has resulted in almost 20,000 people visiting the site since its launch in mid-2020 - and in over 170,000 views of Pathways related promotional content. We package and share project findings and research to effectively reach target audiences through a variety of channels, to include websites, webinars, presentations, videos, infographics, blogs, social media campaigns, and newsletters.
VPD supports ACF OEA with stakeholder outreach and engagement planning, conference planning, marketing and content development, and strategic planning. Our stakeholder outreach, engagement, and public affairs strategy efforts advance key ACF priority areas of the HHS Secretary and the Assistant Secretary of ACF. VPD works in step with ACF leadership to develop and guide ACF’s external engagement strategy with the mission to unify the voice of the agency and ensure all programs' voices are present within major ACF initiatives. Our staff liaises with several program offices across the organization, helping to build ACF’s stakeholder engagement and outreach efforts. We support all internal and external content development in support of the Assistant Secretary’s 2023 priorities and all the associated ACF programs, special initiatives, and national convenings. We maintain the stakeholder matrix for the entirety of ACF and oversee messaging from the Assistant Secretary and Deputy Assistant Secretary via the ACF family blog, the ACF website and all subsidiary webpages, fact sheets, email correspondence, talking points, imagery, and ACF branding. Additionally, VPD regularly translates English materials into Spanish for ACF stakeholders. This breadth of experience has enabled VPD to become fully integrated in the culture of the organization, empowering our consultants to provide tailored support to OEA with a keen eye for appropriate context and tact.
We believe that HHS’s services, programs, and products are deeply valuable to the American public and must be aptly messaged, positioned, and disseminated to be accessible to the Americans they are designed to serve. We also disseminate research to program administrators and policy makers so they can best administer HHS programs and services, improving outcomes for the populations served by these programs. VPD’s track record of implementing communications principles, tools, and techniques to embolden the lives of the American people, is evidenced through its successes with dissemination, stakeholder engagement, product development, strategic messaging, and digital marketing campaigns for these populations.
VPD is uniquely positioned to support HHS in comprehensive communications plan development, approaches to campaigns, content development, application and dissemination, and in marketing, engaging, and reaching their target audiences to improve the physical, mental, and emotional health and well-being of Americans. We stand ready to continue to support HHS in its mission to “enhance the health and well-being of all Americans,” through the implementation of VPD’s disciplined and proven strategic communications capabilities and techniques.
VPD supports the design of dissemination strategies and implements techniques to build stakeholder awareness of OPRE’s research, to include such initiatives as the Pathways to Work Evidence Clearinghouse, and the Building Evidence on Employment Strategies for Low Income Families project. On the Pathways Clearinghouse project, VPD served as a thought partner to help OPRE and its partners develop and oversee a communications strategy that has resulted in almost 20,000 people visiting the site since its launch in mid-2020 - and in over 170,000 views of Pathways related promotional content. We package and share project findings and research to effectively reach target audiences through a variety of channels, to include websites, webinars, presentations, videos, infographics, blogs, social media campaigns, and newsletters.
VPD supports ACF OEA with stakeholder outreach and engagement planning, conference planning, marketing and content development, and strategic planning. Our stakeholder outreach, engagement, and public affairs strategy efforts advance key ACF priority areas of the HHS Secretary and the Assistant Secretary of ACF. VPD works in step with ACF leadership to develop and guide ACF’s external engagement strategy with the mission to unify the voice of the agency and ensure all programs' voices are present within major ACF initiatives. Our staff liaises with several program offices across the organization, helping to build ACF’s stakeholder engagement and outreach efforts. We support all internal and external content development in support of the Assistant Secretary’s 2023 priorities and all the associated ACF programs, special initiatives, and national convenings. We maintain the stakeholder matrix for the entirety of ACF and oversee messaging from the Assistant Secretary and Deputy Assistant Secretary via the ACF family blog, the ACF website and all subsidiary webpages, fact sheets, email correspondence, talking points, imagery, and ACF branding. Additionally, VPD regularly translates English materials into Spanish for ACF stakeholders. This breadth of experience has enabled VPD to become fully integrated in the culture of the organization, empowering our consultants to provide tailored support to OEA with a keen eye for appropriate context and tact.
We believe that HHS’s services, programs, and products are deeply valuable to the American public and must be aptly messaged, positioned, and disseminated to be accessible to the Americans they are designed to serve. We also disseminate research to program administrators and policy makers so they can best administer HHS programs and services, improving outcomes for the populations served by these programs. VPD’s track record of implementing communications principles, tools, and techniques to embolden the lives of the American people, is evidenced through its successes with dissemination, stakeholder engagement, product development, strategic messaging, and digital marketing campaigns for these populations.
VPD is uniquely positioned to support HHS in comprehensive communications plan development, approaches to campaigns, content development, application and dissemination, and in marketing, engaging, and reaching their target audiences to improve the physical, mental, and emotional health and well-being of Americans. We stand ready to continue to support HHS in its mission to “enhance the health and well-being of all Americans,” through the implementation of VPD’s disciplined and proven strategic communications capabilities and techniques.
